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Practical market research for brands evaluating creator partnerships across Southeast Asia.

CarryReach Research · 01

2026 Thailand KOL & KOC Rate Benchmark Report

A pricing, negotiation and budget planning guide for brands entering Thailand

A benchmark of public Bangkok agency rate cards, practical deal ranges, hidden cost factors, and campaign budget models.

Read report brief
3M
Thai creator supply

roughly 1 in 24 people

25-40%
Hidden cost share

often outside listed rates

30-50%
Negotiation room

listed price is not deal price

Published rate vs realistic deal range

Published rateSuggested buying range
Nano
1K-10K
KOC
10K-50K
Micro
50K-100K
Mid
100K-500K
0100,000200,000300,000 THB / post

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Published Aug 2026 · 11 pages · Market benchmark

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